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Goodstead Co.
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A Smart, Simple, Sustainable Way to Save

We're an independent registered investment advisor. We believe everyone should be able to achieve financial independence.

Our Philosophy

Don't Try to Beat the Market

You often can't, and if you try, you will have to pay for it. Instead, invest in passive indexes to take what the market gives you.

Manage Your Risk

By diversifying across asset classes both risky and safe, our clients take advantage of the only free lunch in finance: effective portfolio diversification.

Give Tax Its Due

Wealth compounds at greater rates when taxes can be avoided or deferred, yet most investors don't take advantage of this very basic advantage.

Reduce Fees

Maximize your allocation to low-fee funds and managers, and avoid commissions and asset churn. Saving these fees over time can substantially increase wealth.

Our Team

A road through a misty forest

There are only two portfolios: Roadstead and Whaleroad

We find the right balance for you

At the end of the day, three questions matter: How much can't you afford to lose, how much do you need, and when do you need it? The answers determine the size of your safe-haven allocation relative to your risk-seeking allocation.

Roadstead is the safe-haven portfolio. It is not riskless. It holds less credit-risky fixed income, such as obligations of developed-country governments, including the United States and the Federal Republic of Germany.

Whaleroad is the risk-seeking portfolio. It holds highly liquid, publicly traded equities managed by cost-efficient managers who also manage funds for the world's largest investors: large-, mid-, and small-capitalization stocks in developed markets, real estate investment trusts, developing-market equities and government obligations, and industrial and agricultural commodities.

ESG-informed investing

Incorporating non-economic factors

"In the long run, we are all dead," wrote John Maynard Keynes. Today that same realism justifies using investment dollars to vote for the responsible use of capital. Where ESG-screened funds are available and do not unnecessarily disadvantage a client, Goodstead selects those over others. That rewards companies with a demonstrated commitment to environmental stewardship, human and labor rights, and accountable corporate governance.

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Manage your plan on the go

Open and manage your account, fund your portfolio, and track performance from your phone.

Goodstead app — create an account and start a personalized investment plan
Goodstead app — diversified evergreen portfolio details
Goodstead app — Roth IRA retirement account with performance tracking
Goodstead app — conservative cash yield portfolio allocation
Goodstead app — portfolio value chart and performance metrics
Goodstead app — accounts overview for investment and retirement plans

Swipe to explore the app

Contact Us

It is never too early, or too late, to get started. Tell us about your goals, and we will get you started on a plan to achieve them.

Visit

113 Woodbury Road
Washington, Connecticut 06793
United States
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Hours

Monday–Friday
9:00 am – 5:00 pm